EKI provides B2B customers with tailor-made technical solutions in rubber and foam, serving industries across Europe. As a manufacturer with in-house production, EKI offers complete customization to meet unique customer needs. However, translating these specific requirements into seamless orders was a challenge. To address this, EKI partnered with us to develop a tool allowing customers to configure every aspect of their products independently.
A smart product configurator for effortless custom orders
We created a customer-centric product configurator designed to meet EKI’s goals:
- Intuitive self-service: Customers can configure and order products independently, adjusting dimensions, shape, and properties.
- Smart pricing and lead times: Algorithms provide instant price calculations and delivery estimates.
- Flexible integration: Built as a web component, the configurator integrates seamlessly with Magento and other commerce platforms.
From complex orders to effortless self-service
EKI faced the challenge of translating unique customer needs, often with complex specifications, into efficient orders. The product configurator we developed enables this by giving customers the freedom to directly configure their own products. Customers can select specific properties such as shape, thickness, and material. This process can be completed entirely independently, without staff intervention, which not only shortens the processing time but also reduces errors.
The configurator also offers advanced capabilities for price and delivery time calculations, fully tailored to the unique specifications of each order. With just a few clicks, customers know exactly what to expect, resulting in a user-friendly and transparent ordering experience.
Smart design, scalable future
The technical solution we developed was designed with flexibility and scalability in mind. The product configurator functions as a web component, making it easy to integrate into various commerce platforms such as commercetools, BigCommerce, and Magento. Additionally, we built an internal master environment that allows EKI to easily manage which products and attributes are displayed to customers.
This setup enables EKI to not only serve its current customers more effectively but also adapt to future growth and innovations. This includes expanding into new markets or developing additional functionalities, such as adding more configuration options or integrating with new systems**.**
Transformative impact on custom orders and efficiency
The product configurator has transformed the way EKI’s customers order tailored solutions. It reduces order processing time for both customers and back-office teams while improving efficiency and scalability. The tool also provides EKI with insights for new features, empowering them to innovate further.
