The platforms that are hard to get right,
done right.

Four verticals, twenty years of accumulated practice. From architecture and engineering delivery to long-term operations after launch — Lanxu and the group team cover the full journey.

COMMERCE

Complex Commerce Platforms

commercetoolsBigCommerceShopify PlusHeadless
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When catalogs run deep, pricing has layers, and the business spans regions and channels, template storefronts hit their ceiling. We design composable commerce architectures for exactly these cases — platforms built as long-term assets, not one-off projects.

  • B2B price books, customer tiers, and account-specific pricing
  • Multi-region, multi-language, multi-currency with local tax rules
  • Headless / composable architecture and integrations (ERP · PIM · WMS)
  • Stability engineering for peak-traffic and campaign moments
SUBSCRIPTION

Subscription Economy

ZuoraBillingLifecycleServitization
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Moving from selling products to selling services changes more than the billing model — it changes how the whole business runs. We build recurring-revenue platforms for companies in that transition; billing is the start, lifecycle management is the core.

  • Subscription billing, invoicing terms, and complex pricing models
  • The full lifecycle: sign-up, upgrades, renewals, and retention
  • Deep integration with ERP, CRM, and payment infrastructure
  • Servitization journeys, from heavy-asset OEM to SaaS
OMNICHANNEL

Omnichannel Transformation

POS IntegrationInventoryLoyaltyCDP
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One dataset online, another in stores, a third for loyalty — what customers feel is the seams. We do real end-to-end integration: one coherent experience for customers, one coherent dataset for the business.

  • Real-time unification of POS, online store, and inventory
  • Cross-channel membership and loyalty programs
  • Unified product, order, and customer data layers
  • In-store digitization and clienteling tools
AI AUTOMATION

AI Process Automation

AI AgentsRAGWorkflowIntegration
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Every company has work that must be done but nobody wants to do. We hand those workflows to AI — not demo chatbots, but auditable automation pipelines wired into real business systems.

  • Automated parsing and processing of orders, documents, and email
  • Support triage: classification, drafted replies, and escalation
  • Company knowledge bases with RAG retrieval
  • AI agents integrated with ERP and commerce back ends
When to bring us in

Moments worth a conversation.

01

Your platform can no longer keep up with the business

Performance, scalability, or maintenance cost has become the bottleneck — every new requirement lands harder than the last.

02

You are moving from selling products to selling services

The business-model shift needs new infrastructure: subscriptions, billing, and customer lifecycle.

03

Online and offline are running on separate data

Channels operate in silos, inventory doesn't reconcile, and customers get different answers at different touchpoints.

04

Repetitive workflows are eating your team

Orders, support, and paperwork still move by hand, leaving no time for work that actually creates value.

05

A European company entering APAC, or a Chinese brand going global

You need a team fluent in both markets, regulations, and engineering cultures. This is exactly why Lanxu exists.

How we deliver

A simple process, run with discipline.

01

Think & Scope

We first agree on the business goal and what winning means, then talk technology. Prototypes come early, so the approach can be validated — or overturned — before real building starts.

02

Build

Two-week iterations, each delivering working functionality. Progress stays fully transparent, and priorities can shift whenever the business needs them to.

03

Run

Go-live isn't the finish line. Hosting, monitoring, security, and performance reviews keep the platform stable under real traffic.

04

Evolve

The business changes; the platform changes with it. We keep refining architecture and adding capability over the long run — most platforms we have delivered have been in production for years.

Have a hard problem?
We'd like to hear about it.

The first conversation is on us · replies within 1–2 business days
  • A new platform build Mission-critical systems from zero — commerce, subscription, omnichannel.
  • Legacy modernization Replace the old platform piece by piece, without stopping the business.
  • An AI rework Orders, service, documents — hand the repetitive work to agents.