Strategy: the first 3 seconds decide
“The best travel coffee kit, period.” “Airport coffee is a crime. Watch this.”
Brand tone check ✓①Unbox②Brew test③Checklist
One idea. Every social
platform, natively.
AI handles the repetitive content work; brand judgement stays with your team. Lanxu develops and manages content AI agents for brands and cross-border companies — what you see working live is our Writer Agents.
Writer Agents · In production with clients Illustrative demo
INPUT travel pour-over kit · camping trips 📎 or one product photo💬 or a rough idea
Rednote Your entry into China
打工人的第一把手冲壶，出差党真的不用再妥协了
“The pour-over kit business travellers have been waiting for.”
X
Most pour-over gear can’t survive a carry-on. 🧵 1/7
Instagram
Slow mornings, anywhere. ☕ #pourover
Published only after human approval — judgement stays with people
- Native, not translated
- One workflow at a time
- Human approval before publish
- Fixed fees, agreed in advance
Not translation. Localization.
One idea, one grammar per platform.
Translation software cannot do this: Rednote wants seeding structure, X wants argument rhythm, TikTok wants a three-second hook, Instagram wants the image to speak first — and those four are just the flagship examples. Every platform you run gets an agent that speaks its grammar; WeChat, LinkedIn or Shorts follow the same principle.
Rednote (Xiaohongshu)
"Seeding" structure — pain point → experience → checklist, with cover text, emotive titles and tag clusters. China's product-discovery platform.
TikTok
The first three seconds decide everything: hook scripts, shot-by-shot beats, spoken-style captions.
The image speaks first, the caption closes: visual storytelling, short copy, hashtag clusters.
X (formerly Twitter)
Thread rhythm: one point per post, the first line hooks, the last line converts.
The cross-border edge
One input, two content worlds, live at once.
European agencies can't write Rednote; China-side agencies misread Western compliance — Lanxu is native on both sides.
China's content world
小红书公众号视频号抖音
Seeding grammar, ad-law vocabulary, platform rules — a black box to European teams.
Xiamen delivery · native operationsThe Western content world
TikTokInstagramXLinkedIn
Platform tone, GDPR boundaries, brand compliance — just as much a black box to China-side teams.
Dutch group · engineering DNA Native on both sidesDual China–EU entitiesOne brand memory & review flow
Selected Group Clients
Lavazza 
Gadero Wovar EKI Jeans Centre GOED 
Lavazza Gadero Wovar EKI Jeans Centre GOED Diagnosis before tools
AI content only works when it lives inside your brand.
Tried generic AI tools and got generic filler? The model wasn't the problem — it had never met your brand voice, review flow, asset library or publishing systems. So we don't start with a tool; we start by diagnosing your content workflow.
Brand voiceReview flowAsset libraryPublishing systems
Our AI agents
One agent, one workflow.
The hero demo above is Writer Agents at work. The agents are in production with clients; until public cases are released, we do not invent numbers.
From one idea to every platform In production with clients
Writer Agents
Writing agents that speak each platform natively — Rednote, TikTok, Instagram and X are just the flagship examples.
Explore Writer Agents
From assets to finished video In production with clients
AI Movie Maker Agent
From asset library and product data to multi-platform short video: script, storyboard, voice-over, subtitles and formats in one pass.
Explore AI Movie Maker Agent
From content to visibility In production with clients
SEOPilot
Search visibility as a managed workflow: audits, fixes, keyword gaps and monitoring. This site is the proof.
Explore SEOPilot
From content to AI citations In production with clients
GEOPilot
Get your brand into AI answers: baseline tests, structured feeds, content restructuring — Western and Chinese engines alike.
Explore GEOPilot
Group-level proof, honestly scoped
Putting agents into production is already proven in the group: sister brand rb2's order-processing agent for IPN in the Netherlands —
9× Faster order processing
60–80% Lower processing costs
6 Weeks from problem to live
Scope: measured on that specific order workflow — proof of the group's ability to put agents into production, not a performance promise for the content agents. The content agents are in production with clients; public numbers follow once approved and verified. One more piece you can verify right now: this trilingual site is the SEOPilot and GEOPilot methodology, live.
Read the IPN case → How we start
Clarify first. Then decide.
Every fee is agreed in advance — no black boxes. The outcome may be "not now"; that saves your budget too.
Free
30-minute call
Find the strongest workflow to start with; if none fits, we say so.
Fixed fee
Prove session
The full workflow with your real products; "don't build" is a valid outcome.
Fixed build fee
Build on a yes
A separate proposal; no mandatory next step.
Fixed monthly
Managed & improved
Monitoring, review-flow upkeep and improvement included.
Plan a 30-minute call Free · no sales script
The foundation
Sometimes the constraint is not the content — it is the platform underneath.
Commerce platform engineering, subscription systems, omnichannel integration, dedicated teams — the group's core trade since 2005, and the reason every agent can plug into your existing systems.
Explore the engineering services CodeBlue Group · Asia-Pacific Hub European engineering DNA, a native team in China.
European engineering DNA, a native team in China.
That is why Rednote is on the platform list.
CodeBlue Group has done digital engineering from the Netherlands since 2005; Lanxu is the group's Asia-Pacific hub in the Xiamen Free Trade Zone. Sister brand rb2 builds operational agents for European wholesalers; Lanxu focuses on content and growth agents — one engineering discipline, two battlefields.
20+
Years of group heritage
4
Offices · NL PT CN SG
90+
Team members
50+
Enterprise projects
FAQ
Still unsure? Straight answers.
Is our brand material and data safe? +
Data boundaries are agreed before any agent goes live: what is needed, where it is processed, who has access, whether it may train models (default: no). GDPR for European clients, PRC rules for Chinese clients — our dual setup exists for this.
Does a person review every post before publishing? +
Yes — exactly like the last step of the hero demo. Agents draft; people approve, edit or reject. Publishing is always a human decision.
How are you different from a content agency? +
Agencies scale with headcount; we give repetitive volume to agents and keep judgement with people — fixed monthly fee, steady cadence, and the platform strategy compounds as your asset. And we are an engineering team first: agents plug into your systems, not beside them.
When is a content agent not a good fit? +
When volume is too low, the brand voice is undefined, nobody owns review, or your buyers are not on these channels. The free 30-minute call exists to establish exactly this — if it does not fit, we say so.
Which content workflow should an agent take first?
30 minutes to find out.
Free, no sales script. If an agent is not the right answer, we say so plainly — that saves your budget too.
Replies within 1–2 business days