Platform decisions,
written down.
Comparisons, migration playbooks, and architecture notes from the teams behind DAF Trucks, GrandVision, and Gadero — for people deciding what to build next.
AI Content Agent, Agency, or In-House Team? Three ways to feed a multi-platform content matrix — compared on cost structure, quality control, speed and what compounds. With an honest fit test.
GEO vs SEO: How Brands Get Cited by AI Buyers now ask ChatGPT for vendor shortlists. What generative engine optimization shares with SEO, where it differs, and how to become citable.
Rednote for European Brands: Compliance First Why Rednote (Xiaohongshu) posts get taken down: China's ad-law superlative bans, claim rules and platform norms — a working checklist.
commercetools Migration: The Strangler Fig Approach Moving a monolith to commercetools without a big-bang cutover: vertical slices, a routing seam, integration plumbing, and SEO that survives the move.
Subscription Billing on commercetools vs Zuora Recurring orders cover replenishment. Proration, usage, and dunning are billing problems — here's where DAF Trucks and GrandVision needed a real engine.
commercetools vs Shopify Plus: How to Choose We implement both. Where Shopify Plus genuinely wins, where commercetools earns its complexity, and the questions that actually decide the choice.
Have a hard problem?
We'd like to hear about it.
The first conversation is on us · replies within 1–2 business days - + A new platform build Mission-critical systems from zero — commerce, subscription, omnichannel.
- + Legacy modernization Replace the old platform piece by piece, without stopping the business.
- + An AI rework Orders, service, documents — hand the repetitive work to agents.