Saledress is a Xiamen-based cross-border e-commerce brand selling affordable women’s fashion to shoppers overseas. The storefront runs an unusual hybrid model: one catalog serves retail customers, boutique owners buying wholesale at tiered prices, and bulk buyers ordering by the box. Lanxu built the brand’s native mobile apps for iOS and Android.
One catalog, three ways to buy
Most fashion apps assume a single kind of customer. Saledress doesn’t have one — a trend shopper ordering two dresses, a boutique owner mixing a wholesale order, and a reseller buying a 15-piece bulk box all walk through the same door. The apps had to carry this hybrid model without splitting into separate experiences:
- Full catalog parity: the complete range — new weekly arrivals included — browsable and searchable on mobile, in sync with the web storefront.
- Connected to the commerce backend: product, pricing, and order data flow from the same Shopify-based stack that powers saledress.com, so promotions and stock stay consistent across channels.
- Built for repeat purchase: account, order history, and checkout are tuned for the buyer who comes back every week — which wholesale customers do.
A local client, a short feedback loop
Saledress operates from Xiamen — the same city as Lanxu. Requirements, fittings, and release decisions happened face to face, and the apps shipped to both the App Store and Google Play. The store has been in operators’ and shoppers’ pockets since 2022.
